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Home / Interviews / Optimizing Images For the Web

optimizing imbages for the we

Optimizing Images For the Web

April 17, 2013 by Darlene Hildebrandt

Updated: September 27, 2024

An Interview With Zach Prez

optimizing imbages for the we

This week my special guest is Zach Prez from PhotographySpark.com If you’re thinking about getting your images online Zach goes over a few things you’ll want to think about including:

  • is Facebook enough for creating a web presence?
  • free blog options like Blogger.com vs. self hosted like WordPress.org
  • having a good naming convention for images for search-ability and SEO (search engine optimization)
  • optimal file sizing so images online load quickly
  • creating a brand and labeling your images with it
  • adding text with your images to encourage fans and friends to interact and comment on it

Even if you have absolutely zero aspirations to become a professional, or have a website there’s some good tips in there for you. For an extra bonus video on “How to size your images for the web” scroll down to the end of the article.

Links mentioned in the video

Creating a watermark on your images TWiP (This Week in Photo) episode discussing the Facebook app mentioned that allows your friends to make products using photos from your albums

Bonus video sizing images online sharing

In this video I run through some quick “how to” tips for sizing and exporting using both Lightroom and Photoshop.

About Zach Prez

With 10 years Internet marketing experience I’ve consulted huge photography companies, contributed to dozens of popular websites, and been featured in magazines like Professional Photographer. I’ve personally helped hundreds of photographers with these tactics via workshops and one-on-one coaching, plus thousands more through my ebooks.zach-prez-headshot-photographyspark Connect with Zach:

  • Facebook
  • Pinterest
  • Twitter
  • Photography Spark website

Grab a copy of Zach’s FREE ebook: 5 Traffic Sparks to help drive traffic to your website

About Darlene Hildebrandt

Darlene Hildebrandt, Master of Photographic Arts (MPA), is a Canadian photography educator and the founder of Digital Photo Mentor. She holds Canada's highest professional photography designation from Professional Photographers of Canada, served as Managing Editor of Digital Photography School, and represented Canada on Team Canada at the 2025 World Photographic Cup. With over 35 years of experience, from darkroom film retouching to modern digital editing, more than 17,000 students have learned to edit with confidence through her structured online courses in Luminar Neo and Lightroom Classic and the Digital Photo Mentor Community.

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